Millions — if not billions are being invested in data collection and analysis by big corporate companies, then why aren’t small to medium sized companies see its worth or be concerned? — at least in a small scale.
After a few meetings with some small enterprises about the potential benefits of data and business expansion, to no avail was it enough reason.
Data is a well known and great tool for Retail Business and Schools for progress and longevity. Sadly only a handful of brilliant companies are reaping its benefits; which I think puts them in a vantage point in the race.
The trend now in Malaysia; when it comes to embodying a digital company is generally to be presentable to its audience, specifically on social media platforms.